There are a few other things you should keep in mind while continuing to create your content for your site. We’re going to look at three things you can do to improve your searchability, while at the same time improving the READability of your posts.
The first one we’ve already discussed, and that was the use of H-tags when formatting your text. If you have a sub-header in an article, and it is FIRST an important element of THIS particular article, AND it is a term that prospective customers might be searching, then use the H-tag to create that header in your article. You may not want it to be as big and gaudy as the h1 tag, so use the h2 or h3. Any of those three pieces of HTML code will tell the search engines that this is an important part of your article and it should pay attention to it.
The second thing you should keep in mind is the list. This serves two purposes, so don’t miss any opportunities to utilize it in your OMP efforts. When you are writing an article, people love to see bulleted lists of the key features/steps/instructions you are giving. Whether you use bullets or numbers should be based on the nature of the content. Don’t title an article, “Five Things You Can Say to Get Hired”, then use bullets for the five things. Use numbers. But, if you are saying, “Here are some key points to remember when interviewing:”, use bullets. Don’t imply an order where none exists.
Lists have been shown to increase the readership of an online article by as much as 200%, but they also serve as “flags” for the search engines. They pay particularly close attention to the content of your list, since you have made it a point to highlight the material. Using the “list” style function in the OMP dashboard is a fast and effective way of improving your SEOnomy.
Perhaps the most important thing you can do, however, is to reference yourself within your website. I don’t mean talk about your personal life, but rather to talk about the features that can be found elsewhere on your site. So, if you happen to be a personal injury attorney specializing in asbestos related cases, then when you are writing an article about recent awards for claims, you might include a sentence like, “the awards were received when the plaintiffs worked closely with their asbestos injury attorneys to document all their expenses…”. The underlined text is a link to your “About me”, or “Services” page, where people can contact you to see if you are a good candidate to represent them.
This “internal linking” is perhaps the single most frequent mistake make when creating content. People forget to provide references to THEMSELVES when writing their articles, thinking that just because the customer has come to the page they will take the time and effort to poke around and find the necessary information. Forget it. They won’t. You have to spoon feed it to them, carefully and calmly, without appearing pushy or aggressive. You’re simply making it easy for them to buy from you. And, naturally, these internal links also count towards your SEOnomy, by as much as 50% according to some new research. If you maintain an internally cohesive platform, then Google is going to take you much more seriously. All the connections you make within your articles just increase your “gravity well” by tying those pieces together.