Web design has changed dramatically in the last few years. This has given rise to an arms race between web designers, competition can be intense, and it is easy for a beginner to stumble in this competitive environment.
Here are some tips for a small business owner working as her own web designer:
1. Keep your design simple
Simple designs are easy on the eyes and easy for the search engines to index. This also improves users’ experience and they will refer your site to their friends. A lot of intro web designers have the urge to “show off” and it is easy to get carried away with this temptation. The rule of thumb for a small business web designer is to keep design simple on the site.
2. Avoid fancy elements
Fancy elements can slow page load times, making the user experience frustrating, especially to users with slow internet connections. They also can increase page load time and users will avoid your site for that reason. Fancy elements such as a slider or navigation bar are also difficult for search engines to properly index and report. It is recommended, if possible, to remove most sliders and other fancy elements from your site, as much as possible, except for your logos on the bottom left corner.
3. Keep your site simple and organized
Users can easily get lost in complicated backgrounds and fancy fonts, making your site looks messy and unprofessional. It might also be difficult to find certain page on your site. To overcome these challenges, keep your site simple and organized.
4. Use the right kind of fonts, sizes, colors and styles for your site
A good web designer will try to use common fonts, sizes, colors and styles that are used in many websites, thus, making your site look familiar to many. Use of flashy styles and fonts might also be irritating, as they can make your site look too professional and organized. This can also impair the user experience and make them leave your site immediately.
These are just some of the tips you need to remember in a newbie web design.