Things that used to cost hundreds of thousands of dollars and could only be done by companies like Procter & Gamble, (such as focus groups and split testing), can now happen straight from your desktop for just a few dollars a day.
If you aren’t using these tactics, maybe you should consider a serious change to your marketing program.
A simple thing like a split test on an email headline or a social media post will let you make money while you are testing your copy. It’s astounding that we used to pay for this kind of information. Now you can actually get paid for discovering it, and make your business even more profitable in the process.