Key words were the hotspot for stuffing tags that you hoped Google would see and index. Not any more, except in certain circumstances. Many books, videos and gurus will tell you to just skip on the key word meta tags these days, because Google virtually ignores them, and they are only used internally by your current users for searches within your site. (For example, somebody comes to your Accountant website to see if you handle IRS Audits, so they do a word search from your home page for “IRS Audits”. If you have that in your tags, it will direct them to the pages that contain that tag.)
However, there is a qualifier for this particular exclusion of key word tags, and it specifically says that Google is ignoring them for highly competitive words. The fact is, our strategy for organic seonomy means we are intentionally targeting LOW competition words. Therefore, Google may take a liking to a site that has its name, description and tags coordinated to fit their exact desired search. So, in our case, we will be advising you to continue using the Key Word Tags, but use them wisely.
When constructing your key words, remember that Google is looking for an exact phrase match. This is the place where Google is most forgiving of “cramming”. I suggest you start with your top key word or phrase, and then taper them off by value. However, your first key word should always be your product name. So, sticking with the example above, we would construct our key word list as follows:
Key Words: Viterium, best anti aging products, best anti aging serum, how to remove wrinkles, anti age cream
These key words have the following average monthly searches:
Best anti aging products 8,100
Best anti aging serum 3,600
How to remove wrinkles 1,600
Anti age cream 1,300
Those tags represent over 14,000 searches per month, and as of the date of writing this, there were few or no websites properly targeting those words. 14,000 clicks a month could launch a whole business, if the rest of the site is designed properly to convert clicks into sales.