Marketing
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Forget About SEO – Focus on Web 2.0

Websites were invented by research scientists so that other research scientists could find scientific research information. That’s the point. They were designed so professional researchers could

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Marketing

Direct backlinks

Simply put, a direct backlink is a connection from one website to another.  The quality of the “sending” site (the place where your link appears)

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Marketing

Fresh content and meta tags

Another important element of the Google algorithm is the “freshness” of your content. Google thinks an old site is great, but not if the content

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Multimedia

Featured tips and audio

There are several pieces of advice you can find regarding your choice for featured images. One of the most important ones is about what is

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Multimedia

Photographs

Photographs are just that: pictures of people or things that relate to your business.  Within the category of Photographs, there are two sub-categories: Custom photos

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Email Marketing

Monthly process

Mailchimp is an email service that allows you to build your email marketing program for free. Their business model is simple: let you build your

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Email Marketing

MailChimp

Mailchimp is an email service that allows you to build your email marketing program for free. Their business model is simple: let you build your

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Email Marketing

Email content

Of course, now that you have an email list, that’s just the beginning. Your next job is to fill that email with things these people

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Email Marketing

The Fourth Driver: Email

Before we get into a serious discussion about email marketing, we first have to get you over the emotional hump of spam. Here’s a quick

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Social Media Marketing

Retargeting

In the last few years, an incredibly new tool has become available for small businesses.  This tool, called retargeting, allows OMP owners to “tag” people

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Social Media Marketing

Action steps

What we should do now is take all this theory and conceptual information and turn it into action steps that you can use to get

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Social Media Marketing

Web 2.0

Web 2.0 was the phrase coined about a decade ago to describe the seismic shift in how people related to the internet. Some people wrongly

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Social Media Marketing

Facebook is born

 Love it or hate it, Facebook was the fusion of all the existing social media platforms, and with the addition of a few more features,

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Site Building

SEOnomy is content design

There are a few other things you should keep in mind while continuing to create your content for your site. We’re going to look at

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Site Building

Own your platform

The second reason you want to blog instead of using social media is even more important, although more philosophical in nature. You want to “own”

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Site Building

The blog

The blog lets you keep your website active, alive, vibrant and current. It tells people that yes, you are indeed still in business. I cannot

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Site Building

Products page

The fourth page every website needs is a Products Page.  Your Products page is where you get into details about the kinds or types of

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Site Building

WordPress

WordPress is the underlying website software for over 50% of the sites you see on the internet.  Before you dismiss it as “just for blogs”,

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Marketing

Internal links and external seonomy

Google used to heavily weigh the number of other websites that referenced your website. These were called “backlinks”. Backlinks, traditionally, would show up in discussions,

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Marketing

Rich snippets

Rich snippets are the new thing in seonomy, and all they are is a new form of identification for search engines so they can easily

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Marketing

Site maps

Your website will be a collection of a few, or perhaps several hundred pages. Google needs to know which ones YOU consider to be important

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Marketing

Key word tags

Key words were the hotspot for stuffing tags that you hoped Google would see and index. Not any more, except in certain circumstances.  Many books,

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Marketing

Your meta description

The meta description tag used to be a lot more important than it is now, thanks to the introduction of rich snippets. The description was

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Marketing

Title tags

The title tag of your site is crucial to being found by Google. In fact, it may be one of the most important functions available…

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Marketing

Creating your gravity well

Have you ever seen a depiction of the way gravity works, perhaps on a documentary on the planets, or back in science class?  Here’s a

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Marketing

Tom’s Bicycle Shop

Tom sells bicycles.  He creates a website that says he sells bicycles.  You search for a store that sells bicycles.  You find Tom’s Bicycle Store.

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Marketing

The secret to key words

Key words are what people type into a search engine to find their results.  The results show up on what are called “SERPs”, or “Search

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Marketing

Know your prospect

Have you ever gone to the mall and seen people loitering around one particular section, clipboards in hand, waiting to pounce on anyone who makes

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Marketing

What is Seonomy?

Seonomy is the science of being found.  In order to be found on the internet, you have to be crystal clear about who you are,

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Marketing

All business is marketing

As I dug deeper, I discovered that all the best, foundational online business marketing fit into five categories of activity. Any one of these categories

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Marketing

Introduction to Online Marketing

Online marketing is entirely different. Online marketing is like having your own research and testing facility for marketing right at your fingertips. There isn’t ANY

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Marketing

The Allied Anecdote

My name is Anthony Sakovich, and I didn’t invent the Five Drivers of Business Marketing Online… but I did discover them. I wasn’t the first

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Marketing

Introduction

I would be incredibly satisfied if all small business owners were able to run their own comprehensive online marketing programs. Too many people see online marketing as a

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