Category: Email Marketing

Building a GREAT Email List: Passive and Active Opt-ins

Passive Opt In Since you now have an awesome Online Marketing Platform, there is no reason you shouldn’t have a simple form where people can leave their names and email addresses so that they can voluntarily receive more information from you as it becomes available.  Something as simple as this can get you a few […]

Monthly process

Mailchimp is an email service that allows you to build your email marketing program for free. Their business model is simple: let you build your list there (up to 2,000 people) and send up to 12,000 emails a month, so that when you get bigger and need more, you will choose their service over all […]

MailChimp

Mailchimp is an email service that allows you to build your email marketing program for free. Their business model is simple: let you build your list there (up to 2,000 people) and send up to 12,000 emails a month, so that when you get bigger and need more, you will choose their service over all […]

Email content

Of course, now that you have an email list, that’s just the beginning. Your next job is to fill that email with things these people might appreciate receiving. If you have a DRIVOR™ site, then you already know where a lot of your email content comes from. If not, then allow me to give you […]

Current contacts and business cards for your email list

Current Contacts Right below asking people in person if you can add them to your list is an old trick that can really buff up your mailing list pretty fast. It’s your own Rolodex. Obviously you already have prospective customers in mind, but in order to do this right, you need to follow a two […]

Buying or creating your email list

Buying Email Lists There are dozens of services out there who will sell you email lists. You can get hundreds, even thousands of names and email addresses for pennies apiece. They’ll tell you how “fresh” they are, how “active” they are, how “responsive” they are. And the answer is always “no”. Not just “no”, really, […]

The Fourth Driver: Email

Before we get into a serious discussion about email marketing, we first have to get you over the emotional hump of spam. Here’s a quick way to do that. Picture this:  A new friend asks you to send him an email to remind him of a dinner you’re having with a group of friends on […]