Websites have changed a lot since the days of “I need something so my customers can get my address and phone number.” In fact, if that’s all you’re using your website for, you might as well get rid of it. You can do all that with Apple Maps and a Facebook page. Really. But if […]
Simply put, a direct backlink is a connection from one website to another. The quality of the “sending” site (the place where your link appears) directly affects how much mass this particular link adds to your gravity well. That connection actually transfers some of the importance and reputability of the sending site to your website. […]
Another important element of the Google algorithm is the “freshness” of your content. Google thinks an old site is great, but not if the content hasn’t changed in eight months. There is a massive amount of new information available on the internet, and Google doesn’t want to send its valuable customers to a site that […]
This is your magic spell for getting business from online marketing. If there’s one phrase that you need to learn, it’s this one. If you can create results that actually SATISFY the Google algorithm’s appetite for what it thinks is a quality result, then you can really move fast toward that coveted “Page One” position. […]
Passive Opt In Since you now have an awesome Online Marketing Platform, there is no reason you shouldn’t have a simple form where people can leave their names and email addresses so that they can voluntarily receive more information from you as it becomes available. Something as simple as this can get you a few […]
There are several pieces of advice you can find regarding your choice for featured images. One of the most important ones is about what is IN the photos. The most important thing you can put in any photo is a face. But not just any face. If you can get a woman’s face, smiling, with […]
Photographs are just that: pictures of people or things that relate to your business. Within the category of Photographs, there are two sub-categories: Custom photos and Stock photos. Both can be used very easily, but I will say right now that when dealing with social media and your current customers, you will get a better […]
Mailchimp is an email service that allows you to build your email marketing program for free. Their business model is simple: let you build your list there (up to 2,000 people) and send up to 12,000 emails a month, so that when you get bigger and need more, you will choose their service over all […]
Mailchimp is an email service that allows you to build your email marketing program for free. Their business model is simple: let you build your list there (up to 2,000 people) and send up to 12,000 emails a month, so that when you get bigger and need more, you will choose their service over all […]
Mailchimp is an email service that allows you to build your email marketing program for free. Their business model is simple: let you build your list there (up to 2,000 people) and send up to 12,000 emails a month, so that when you get bigger and need more, you will choose their service over all […]