Web design has changed dramatically in the last few years. This has given rise to an arms race between web designers, competition can be intense, and it is easy for a beginner to stumble in this competitive environment. Here are some tips for a small business owner working as her own web designer: 1. Keep […]
Some plugins, like LifterLMS, have now removed the simple “Just fill in your PayPal email and we’ll get you the payments” to the more complicated App-Developer based setup that takes a LOT more effort. You need live credentials, and those are derived from your API signature. We will try to break down the steps here […]
Twitter and Facebook have dominated social media for the last decade, but those things are now changing. Without getting into the politics of the issue, what we are now seeing is a vast number of people… your customers… opening new accounts on a variety of other social media platforms. Three of these have risen to […]
Leveraging your own personal network is a great way to get immediate organic hits on your business page posts, and the easiest way to do that is to utilize the “Reshare” function within the new Business Suite app for Facebook. Here’s now that works: Go to your Business Suite App and find the post you […]
Marketing moves fast, and small business owners have a tough time keeping up with it. One day the “Boost” button is on the bottom of page two, the next day it’s at the top of page one. Keeping up with changes like this is no fun, but it’s hardly beyond the scope of most business […]
We are all familiar with online forms. Often used for getting people to give up their email addresses, or asking questions about your products or services, the form has become as common an element of modern websites as blog posts and social media links. But forms can be used for more than just gathering information. […]
Things that used to cost hundreds of thousands of dollars and could only be done by companies like Procter & Gamble, (such as focus groups and split testing), can now happen straight from your desktop for just a few dollars a day. If you aren’t using these tactics, maybe you should consider a serious change […]
We have all pretty much heard about “demographics” when it comes to advertising buys. This is where you pick the basics of who a person is by age, income, gender, and geography. Given those basics, it is pretty clear that we can narrow down our targets to specific kinds of people, and for small businesses, […]
Websites were invented by research scientists so that other research scientists could find scientific research information. That’s the point. They were designed so professional researchers could find things. They were a one way street. Seeing the potential, though, internet marketers adapted to that system by trying to hijack the traffic created by “surfers” looking to find […]